MSc Digital Marketing | BMS



MSc
Digital Marketing

Teesside University emphasizes entrepreneurship as a vital driver of economic and social value, nurturing skills that empower individuals to make a real-world impact. As a modern, dynamic, and enterprising institution, it combines academic excellence, entrepreneurial thinking, and practical learning to develop confident, innovative, and globally minded graduates. The MSc Digital Marketing program equips students with cutting-edge knowledge and expertise in areas such as social media, business marketing strategy, digital communications, automation, content management, curation, measurement, and data analytics. Graduates are prepared to excel in diverse roles, driving success for businesses in the rapidly evolving digital landscape



Programme Overview

  • The opportunity to attend different advanced workshops with our industry partners and expert practitioners, where the students will sharpen their practical skills.
  • Combination of knowledge and learning will enable students to apply their taught learnings to an applied context in a practical way.
  • Understanding the combination of knowledge and theoretical application of digital marketing tactics and evaluating the effectiveness of the implementations.
  • Become an enterprising and responsible marketer who is socially and ethically aware of contemporary issues in the marketing environment.
  • Learn skills and knowledge within strategic marketing and digital marketing processes.

Programme Structure

  • Strategic Digital Marketing (30)
  • Digital Communications (30)
  • Dissertation (60 Credits)
  • Digital Optimisation, Analytics and Metrics (30)
  • Digital Innovation and Change Management (30)
Strategic Digital Marketing

The module develops the skills and knowledge required to develop strategic digital marketing plans that relate to organisational contexts. Providing relevant theory and concepts of planning and control, finance and marketing planning, this module will challenge the learner to consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing should link into the strategic marketing planning process

Digital Communications

Learners gain an understanding and knowledge of digital marketing communication techniques, platforms and strategy. The module will focus on the critical analysis of integrated marketing communications and associated consumer behavioral foundations. Learners will explore issues that influence digital marketing communication and how these impact organisation, consumers and policy-makers.

Digital Optimisation, Analytics and Metrics

Digital marketing can take much of the guesswork out of what’s really driving return on investment, but only if marketers understand the possibilities, are confident in the language and have the right questions to ask. In these most measurable of media channels every click, interaction, journey and registration are tracked; and in the right hands the learnings from this can enhance marketing and business return on investment. In this module you will be encouraged to consider and apply digital marketing metrics with the aim of increasing online customer/user optimisation.

Digital Innovation and Change Management

The focus of this module is to develop a critical understanding of leadership, innovation and change and will include analyses of the leadership of innovation and change related to digital marketing and market changes. This module will examine the impact of disruptive technologies that challenge traditional business methods and practices and explore new ways of working across infrastructure, processes, people, culture and sustainability to support the marketing function within a business. Learners are encouraged to use your own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection. In addition, you develop your interpersonal skills and apply core leadership techniques to persuade others and drive change to the benefit of the organisation.

MSc Marketing Project

This module articulates the relationship between you, the University and the workplace in a collaborative process of knowledge generation and use, bringing together specific key elements of learning to demonstrate accumulated knowledge and understanding of digital marketing, and its application in a work-based project context. The composition, content and context of your project will be unique to you. Reflective practice, the paradigm of work-based learning will demonstrate a commitment to continual learning and development. The module will be front-loaded with research methods to provide you with the requisite knowledge to successfully complete your project.

Course Details

  • Duration: 12 months + Dissertation
  • Awarding body : Teesside University,UK
  • Academic Year: 2025 - 2026
  • Lectures: Weekend

Intakes

  • February
  • July
  • October

Mode of Study

  • Lectures
  • Seminars
  • Group Work
  • Blended Learning

More Details