The Certificate in Business Management (CBM) programme is designed specifically for students who are working and wish to develop a pathway towards higher level academic studies at university degree level. The CBM lays the perfect foundation for students to complete a degree in management by enabling them to acquire basic knowledge and skills in the core functions of Business Management.
Multiple entry routes are available. Candidates must be a minimum of 21 years of age and possess 2 years of work experience.
Functions, skills and levels of management
Definition of management, functions of management, organisational performance, managerial skills, managerial roles, and managerial levels in an organisation.
Goal setting and organisational planning process
Vision and Mission, Goals and Objectives, SWOT analysis, Market and Competitor analysis, Porter’s Five Forces Analysis, and Ansoff ‘s Matrix.
Approaches to organisation structure
Elements of structure, designing a structure, work specialisation, departmentalisation, chain of command, span of management, centralisation and decentralisation and formalisation.
Leader and a manager
Organisational behavior, nature of leadership, leadership vs management, leadership traits, leadership styles, impact of organisation culture on leadership, concept of motivation, motivation theories: Maslow’s hierarchy of needs and Herzberg’s two factor theory.
Concepts and scope of marketing
An introduction to marketing: definitions and how it influences our daily lives, evolution of the marketing concept, marketing orientation and its benefits, relationship marketing, overview of marketing environment and its impact on marketing activities.
Marketing mix elements
Describe the concept and elements of the traditional and extended marketing mix, understanding the benefits of a coordinated and integrated marketing mix, product, pricing, place, promotion digital marketing mix.
Segmentation, targeting and positioning
Type of markets, concept of segmentation, bases of segmentation, criteria and its benefits evaluating and selecting target markets and positioning.
Marketing research and consumer behaviour
Marketing research and data collection methods, importance of buying behavior to marketers, stages of consumer decision-making process.
Introduction to Financial Accounting
Key concepts and conventions that underlie financial accounting. Characteristics and objectives of Financial Accounting, the book-keeping process, introduction to Financial Statements (i.e. Income Statement, Balance Sheet, Cash Flows Statement, and Equity Statement)
Financial Statement Analysis and Interpretation
Describe the role of accounting in providing financial information to users, conducting ratio analysis including horizontal and vertical analysis, amd basic interpretation of financial statements through ratio analysis.
Introduction to Management Accounting
Key concepts that underline management accounting, direct and indirect costs, variable, semi-variable and fixed costs.
Preparation of Forecast and Budgets
Understand the usefulness of budgeting and the primary objectives of budget preparation, and preparation of functional budgets.